reimagined. redefined.

DESTINATION MANAGEMENT IN NAPA VALLEY

Who we are

The Valley Girls is a full-service destination management company in Napa Valley and Sonoma that clients trust for exceptional experiences. We create exclusive, custom programs for our clients, from C-suite retreats to large-scale incentive travel Napa programs and unforgettable corporate events Napa Valley is known for. 

Event venue setup

The Ashleys

Local experts and best friends, Ashley Thomas and Ashley Noble, founded The Valley Girls to share the true spirit of Napa Valley with their clients. While working in hotel sales throughout the Valley, they recognized the need for a destination management company that was deeply connected to the local community and its trusted partners.

Since 2019, The Valley Girls has become the preferred destination management company in Napa Valley for Fortune 500 companies seeking white-glove service, local expertise, and an insider’s perspective on Napa and Sonoma. From executive retreats and incentive travel Napa experiences to milestone celebrations, every event is thoughtfully planned from start to finish.

Valley Girls Napa event
Big Sur corporate event

Our approach

With an obsessive eye for detail and a passion for capturing the essence of wine country, The Valley Girls are redefining destination management services in Napa and Sonoma. As an experienced Napa DMC and Sonoma event planning company, we build every client program from the ground up and execute each event with precision, creativity, and seamless coordination.

We believe you’re only as good as your last event, which is why we’re always pushing ourselves to create the next exceptional experience. From designing Michelin-star pop-ups at mountaintop estates to organizing classic car drives along Highway 1, we love bringing our clients’ ideas to life and are always ready for the next challenge.

Services

+ Corporate Events & Retreats in Napa Valley

+ Incentive Travel Napa

+ Luxury Social Events

+ Vendor Sourcing

+ Hotel Contracting & Negotiation

+ Catering & Menu Development

+ Activities & Excursions

+ Decor & Detailing

+ Furniture Design & Floorplans

+ Gifting Experiences & Room Drops

+ Transportation Management

+ Onsite Execution & Event Staffing

+ Entertainment Booking

Napa corporate event

Trusted By

Group dinner at Ad Hoc
Styled event decor
NBC
Winery event décor
Chevron
iron mountain
Peterbilt logo
Nissan logo
Let’s Plan Something Unforgettable in Sonoma​

Ready to plan your next

destination experience

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