The Valley Girls logo

reimagined. redefined.

destination management

Who we are

The Valley Girls is a full-service destination and event management company based in Napa Valley. We create exclusive, custom experiences for our clients; from C-suite retreats to large scale incentive trips.

THANK YOU so much for all of your hard work on Morgan Circle. You did such a fabulous job for us and I truly appreciate your attitude, enthusiasm, professionalism and attention to detail. We literally couldn’t have done it without you – nor would we want to.

- Abby Green, Director of Events, J.P. Morgan Private Bank

You were a dream to work with and I will always remember this program as the most authentic to the destination! We were absolutely thrilled with your team and are Valley Girls at heart forever. People RAVED about the last night! We have heard it was the best night in President's Club history!

- Paige DuBay, Global Events, Iron Mountain

You ladies totally rock and I am so grateful. It is difficult to find a DMC that, from day one, was so ready and willing to take my ideas and make it come to life. A+ effort in communication, timeliness, presentation, and most importantly how you showed up so positive and happy at the event.

- Deneen Peterson, PCG

I am still on a high from this weekend! It was perfection! You girls are amazing! I cannot thank you enough for creating a dream weekend!

- Milestone Birthday client

What a delight it was to meet you and work with you last week at our Circle of Excellence event. You brought creativity and joy to the event, along with heavy organizational skills to make it a seamless experience. You even poured wine when things got busy for the servers because that’s what doers do!

- Susan Morgan, TD Synnex

Thank you both for arranging a first-class experience for our Board of Directors meeting. Every event was well-planned and executed to perfection. You love what you do, and it shows.

- Bonnie Boullion, VieMed

We truly appreciate the partnership, and the excellent service and support you provide every time. The Valley Girls experience is the real deal. Thank you! THANK YOU! I look forward to our next trip!

- Melissa Epping, Director of Marketing, Peterbilt

President’s Club

President’s Club

VIP Client Dinner

VIP Client Dinner

The Ashleys

Local experts and best friends, Ashley Thomas and Ashley Noble, founded The Valley Girls with the intention of sharing the true spirit of Napa Valley with their clients. While working in hotel sales in the Valley, they saw a need for a DMC that was integrated into the community. Since 2019, The Valley Girls have become the top choice for Fortune 500 clients looking for white glove service and an insider’s perspective on Napa and Sonoma.

Our approach

With an obsessive eye for detail and a passion for capturing the essence of Napa Valley, The Valley Girls are redefining destination management. We build each client program from the ground up and execute every event with precision and style. We believe you are only as good as your last event and are consistently pushing ourselves to create the next best experience for our clients. From designing Michelin star pop-ups at mountaintop estates to classic car drives down Hwy 1, we love bringing our clients’ dreams to life and are always up for a new challenge.

Services

+ Corporate Events & Retreats + Incentive Trips + Luxury Social Events + Vendor Sourcing + Hotel Contracting & Negotiation + Catering & Menu Development + Activities & Excursions + Decor & Detailing + Furniture Design & Floorplans + Gifting Experiences & Room Drops + Transportation Management + Onsite Execution & Event Staffing + Entertainment Booking

Trusted By

Ready to plan your next

destination experience?
Let's talk