The Ashleys.

The Valley Girls founders Ashley Thomas & Ashley Noble draw on their hospitality expertise and industry relationships to create authentic experiences for their clients visiting Napa & Sonoma. Calling The Ashleys is like calling a trusted friend when traveling to an unfamiliar destination.

The Ashleys developed an immediate love for the Napa Valley after moving to the region ten years ago.  They met working in sales for a local hotel group and in addition to sharing a first name, they realized they shared a passion for food, wine and everything Napa had to offer.  

They spent their free time exploring wineries they had learned about while working at luxury hotels and restaurants across the country.  They became unofficial ambassadors to the area and felt a responsibility to their hotel clients to ensure they enjoyed Napa to its fullest potential. When working with Bay Area DMCs and other large scale production companies, The Ashleys noticed a tendency for them to use a “one-size-fits-all” approach to winery and activity selection. They would discuss (over wine of course) how they would do things differently if they were designing their clients’ programs. In 2019, they founded their company with the intention of offering clients a locally based and fresh alternative to traditional big box DMCs.  

Today, we are fortunate to have the trust and support of many Fortune 500 clients, who turn to The Valley Girls to help navigate the daunting task of planning their Napa and Sonoma stays.   We guide our clients through every decision, from hotel accommodations to winery selections to packing advice.  We focus on experiences that capture the true spirit of the Napa Valley, and encourage a slow approach to enjoying the bounty of the region.  Our hands-on process and familiarity with hotel operations has made us a top recommendation at many of Napa & Sonoma’s luxury hotels.

SEE WHAT SOME OF OUR AMAZING CLIENTS HAVE TO SAY ABOUT WORKING WITH US.